About Us

The Barber Shop (TBS) is an independent strategy agency based at Somerset House, London, founded in 2019 by Dino Myers-Lamptey, former managing director of MullenLowe Mediahub. The agency answers big business, brand and communications questions fast, cutting out unnecessary process and keeping senior strategy, insight and problem-solving in-house, then pulling in specialists to bring ideas to life. TBS is best suited to disruptor brands with ambition or traditional brands in transition. Clients have included TikTok, Sky Media, Parkinson’s UK, Triumph, Oxfam, the National Lottery, ExpressVPN and Fulham Football Club. Work spans campaign strategy, media planning and buying, brand positioning, audience research and strategic consulting, from repositioning Parkinson’s UK as a challenger brand on TV to launching Fulham FC’s £300m riverside development. The agency is SME Climate Hub committed, Disability Confident committed, and a partner of Brixton Finishing School.

Big questions,
meet big thinking.

We cut out unnecessary process to help you answer your biggest questions, fast - always focused on unlocking growth and looking for the sharpest way through, whether at a business, brand or comms level.

We keep the thinking close, with senior strategy, insight and problem-solving in-house, then pull in the right specialists to bring ideas to life.

Founded by Dino Myers-Lamptey in 2019, The Barber Shop is a welcoming place, best suited to disruptor brands with ambition or traditional brands in transition.

Our work

  • Drove awareness and admissions to Escapes, a National Lottery initiative bringing free independent cinema to unengaged audiences.

    Role: Campaign Strategy, Media Planning & Buying, Audience Targeting

  • Conducted in-depth audience research to help Sky Media develop a compelling new go-to-market positioning.

    Role: Research & Insight, Strategic Consulting, Brand Positioning

  • Redefined COAT's marketing strategy as they grew from start up to scale up and helped extract maximum value from media deals.

    Role: Marketing Strategy, Media Strategy, Media Buying, Strategic Consultancy

  • Hosted a series of workshops for TikTok to help the brand strategy team build its internal culture, set goals and define key focus areas.

    Role: Creative Workshops, Inspiration Sessions, Business Coaching

  • Deployed tactical OOH to disrupt and steal the show at the Labour Conference, amplifying Oxfam’s “Inaction Isn’t Working” campaign.

    Role: Campaign Strategy, Media Planning & Buying

  • Combined our industry expertise with an in-depth research study to help Global better understand the market view of its digital audio proposition.

    Role: Strategic Consulting, Research & Insight

  • Brought women into the conversation to help Triumph Underwear develop a new global brand positioning.

    Role: Brand Positioning, Consumer Research & Testing

  • Made sense of a complex crypto proposition and launched Cudo Ventures Mainnet to developers and consumers.

    Role: Campaign Strategy, Creative Development, Media Strategy & Buying

  • Launched new beauty products in proximity to key retail stores and luxury product buying audiences.

    Role: Media Planning & Buying

  • Honed ClientEarth's creative messaging by creating and testing multi-variants using our AI powered research platform.

    Role: Creative Development, Research, AI

  • Launched Fulham Football Club's £300m+ riverside development as a destination venue through hyper local OOH and digital campaigns.

    Role: Campaign Strategy, Media Planning & Buying, Destination Marketing

  • Repositioned Parkinson's UK as a challenger brand, using TV to emphasise the urgency and dramatise the breakthroughs in research.

    Role: Brand Strategy, Media Strategy, Media Planning & Buying

  • Launched drinks range with hyper targeted and personalised campaign to coincide with Sainsbury’s listing, increasing rate of sale and gaining national distribution.

    Role: Media Strategy, Media Planning & Buying

  • Ongoing brand maintenance, shopper marketing and new product launches.

    Role: Media Planning & Buying

  • Partnered with Wallpaper to create a design contest across Europe, endorsed and judged by the editor.

    Role: Media Partnerships

  • “The Barber Shop are the sharpest minds I’ve ever worked with. They helped us find our way through a path that had always been there, we’d just never been able to see it.”

    Eszter Szijarto, Triumph Underwear

  • “Working with The Barber Shop is like standing under a waterfall and being drenched in inspiration and clarity.”

    Lisa Batty, TikTok

  • “The Barber Shop give us high level strategic thinking and always challenge us to see things from a different angle (in a good way).”

    Zohra Vermani, Parkinson’s UK

  • “We have a great working relationship with The Barber Shop. They get our values and purpose and work as a tight team.”

    Simon Coley, Karma Drinks

  • “The Barber Shop have been great to work with. Their brilliance is that they combine sharp thinking and knowledge with relatability and warmth. I have never left a meeting without feeling inspired and energised.”

    Karin Seymour, Sky

Are you a disruptor brand with ambition or a traditional brand in transition?

If so, we’d love to discuss how we might be able to help.

Phone
+44 (0)203 885 2660

Email
letstalk@wearetbs.com

Address
New Wing
The Exchange
Somerset House
Strand
London
WC2R 1LA