Building
Tomorrow’s CMO
Creating the AI Toolkit for Marketers
CMO’s face daily decisions about where AI can help and where human judgement must lead.
This report shares practical insights from a December 2024 breakfast gathering of senior marketers, organised around a simple framework: Automate, Augment, and Stay Away.
We captured real perspectives from marketing leaders who are figuring this out right now, not theoretical possibilities.
Whether you're just starting with AI or refining your approach, you'll find actionable guidance to help you use AI as a partner while protecting what makes great marketing truly human.
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Our AI Principles:
Make it a habit: We integrate AI tools in our daily workflow
Be better with the machine: We enhance our capabilities through AI collaboration
Make humans still matter: We maintain human judgment at critical decision points