"It's Time to Express" Campaign Assets
"It's Time to Express" transforms ExpressVPN's brand name into both a call-to-action and brand statement. What was initially developed for a US brand campaign evolved into an adaptive creative platform spanning brand films, performance ads, strategic partnerships, and timely regulatory response creative for the UK market.
HERO FILMS
‘Freedom To’ (30s)
Celebratory brand film about digital empowerment and limitless internet access.
‘Freedom From’ (30s)
Security-focused brand film highlighting protection against cyber threats and data risks.
RIOT GAMES PARTNERSHIP
‘Freedom To Game’ (30s)
Gaming-specific creative developed for the Riot Games partnership.
PERFORMANCE ADS
Six performance ads using the same creative concept to address specific user pain points.
‘Theft Protection’
‘Gaming Performance’
‘Shopping Safety’
‘Ad Blocking’
‘Streaming Access’
‘Shopping Deals’
UK REGULATORY RESPONSE CAMPAIGN
Creative developed to capitalise on increased VPN awareness and uptake following new digital privacy regulations introduced in the UK.
HIGH-IMPACT DIGITAL OOH
To coincide with Coldplay performing at Wembley Stadium, we managed to secure this high-impact site at a 69% cost reduction.
CONNECTED TV
‘Freedom To Privacy’ (30s)
UK-specific adaptation of the original brand film, tailored to address heightened privacy concerns in the current regulatory climate.
‘Freedom To Privacy’ (20s)
UK-specific adaptation of the original brand film, tailored to address heightened privacy concerns in the current regulatory climate.
LONDON TUBE CAR PANELS
Version 1
Version 2
Version 3
STATIC ROADSIDE OOH
3 versions on rotation
ANIMATED ROADSIDE OOH
This is the same OOH placement as the above only full motion which is available at certain locations.
